Hair we go ... Wayne Rooney shows off his new mane

MANCHESTER United ace Wayne Rooney caused a frenzy online when he gave his £30,000 new thatch its first airing on Twitter.

Thousands of fans rushed to his social networking page when word got out he had posted a snap of his bloodied and bruised scalp in June.

A month later the Beckhams also chose to introduce their newborn baby daughter Harper to the world via Facebook.

The world of social media allows celebrities to by-pass publicists and interact with fans directly.

But sometimes things can turn sour for some nimble-fingered stars as Kanye West has found out.

Relive our pick of the best celebrity web moments of 2011 below.

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