Intro:

Adidas Chief Executive Officer Herbert Hainer spoke to SNTV in Warsaw on Thursday about various aspects of the world of football - from new technology to the expanding markets for his company.

Script:

As head of the biggest football equipment manufacturer in the world, Adidas CEO Herbert Hainer is keeping a close eye on Euro 2012.

The tournament has been an overwhelming success for his company - with more than a million Germany shirts sold and Spain purchases not far behind.

So far the Tango 2012 match ball has also been a success and Hainer says his company has taken on board criticism received over the World Cup 'Jubalani' football.

SOUNDBITE: (English), Herbert Hainer (on match ball):
"I think what we really learned is that we have to give more time to the players to get used to the ball. As you know we are obliged after the draw immediately to send thirty balls to all the teams and this time we also sent some guys from us to the teams and told them that they should start to play and to practice and not wait until two weeks before the tournament starts."

Although the market leader in their field, Adidas is always looking for new areas of growth - and Hainer believes players moving to leagues abroad helps to enhance opportunities.

SOUNDBITE: (English), Herbert Hainer:
"If a guy like Raul is going to Qatar, he will have a lot of exposure because he is one of the most admired players. It will be similar I guess for Didier Drogba in China and this raises awareness, gives exposure in these countries to the players, to the football. This obviously will help football together with all the broadcasting from the European Championship, from the Champions League or the World Cup. And this finally will help us because as I said we are a clear market leader in football, we are the clear number one and therefore we will also sell more football products into these countries."

With the changing demography of the USA, Hainer also believes football could finally establish itself as a truly global game.